Pre
Event Advertising,
So you’ve booked
Snakebusters, Australia's best reptiles®
Now is
the time to get the most from your decision.
Below is a summary of how to get the best results.
Tapping into the unrivalled name, expertise and intellectual property of the
Snakebusters brand will deliver your event the largest crowds possible.
Trademarked words and phrases Snakebusters have exclusive ownership and use of (within our industry), that you can use to promote your event, include, "hands on reptiles", "Hold the animals", "handle the animals", Australia's BEST reptiles", "Snakeman", "Snakebusters" and others. Because no one else can legally use those words, phrases or anything else similar to promote inferior reptile or wildlife displays, your use of the trademark words will deliver your event the largest crowds possible.
Raymond
Hoser, the director of Snakebusters is also Australia’s one and only
Snakeman. No one else is allowed to use
the trademark, so you can freely tout the fact that you have the company owned by “THE SNAKE MAN –
RAYMOND HOSER” at your event.
People will recognize your major drawcard immediately.
Because Snakebusters are the recognized leaders in terms of
reptile demonstrations and most other things reptile and wildlife, with this
recognition also being general in the wider community, your promotion of
Snakebusters at your event will maximize likely turn out.
Put another way, the names “Raymond Hoser”, “Snakeman” and
“Snakebusters” will always outdraw any other reptile or wildlife demonstrating
company at a rival event.
Use these names and our images in your advertising to get full advantage of
your booking.
People also know that Snakebusters are the only people with the
full suite of deadly reptiles and the only wildlife display company in Australia who do "hands on reptiles",
meaning we let people hold snakes, lizards, crocs and the like, whereas for all other outfits it's only a boring "show and tell"!
Advertise these facts as well!
As a marketing person, you should be mindful of a few issues
that may emerge, including things like trademarks, copyright and other forms of
intellectual property.
Over more than three decades, Raymond Hoser and Snakebusters
have built a reputation and stable of intellectual property that no other
company can match.
This includes the (registered and protected) trademarked terms,
“Snakeman”, “Snakebuster”, "hands on reptiles", "hold the animals", "Australia's best reptiles" and all likely variants.
We own them all!
And in all relevant categories and jurisdictions.
Use these words in your promotions to get maximum benefit.
However, it is worth noting that newer entrants into the reptile
demonstrating business may use other names, trademarks and the like. As an ethical business, Snakebusters
recognize these rights and would not want to infringe on other people’s lawful
interests.
In other words, it’s generally best not to stray from words and
terms not seen in our advertising blurbs and the like.
For example the Irwin family business now own trademarks
“Wildlife Action”, “Wildlife Warriors” and “Crocodile Hunter”, so those words
should never be used when marketing us.
If unaware of likely infringements, it is best to consult us and
we’ll ensure that no one’s toes are trodden on and/or your advertising material
inadvertently promotes another company’s name, logos, or similar.
An
error in terms of trademark or copyright infringement may be costly.
While we’ve never been sued over such things, we have ourselves
successfully taken action against persons and companies recklessly infringing
our trademarks a number of times. We
don’t want the reverse to happen to either ourselves or our clients.
In terms of photos, these are particularly important for
pre-event marketing and to that end Snakebusters have made available a vast
array of top quality images to choose from.
There are no fees or charges for these and we have found that
these materials are superior to those our clients source from elsewhere.
More importantly, as all the photos are by Raymond Hoser
himself, there are never copyright or permission issues to deal with, and/or
identification issues in terms of the reptiles depicted. The latter is important as there are at
times legal (government imposed) restrictions on what species may or may not be
depicted.
You may not have known this!
Our photos also accurately depict our superior reptile handling
methods and skills, as well as the “hands on” by the public at our events.
Experience has shown that use of our pictures increases initial
turn out at events, as opposed to when customers source images from elsewhere
(e.g. so-called “free images”) to promote “Snakebusters”.
While the following is by no means mandatory, shopping malls,
major events and similar are also advised to show us copies of proposed
advertising material beforehand, so that we can advise against major errors in
terms of images used, trademark issues and the like.
Experience in the context of malls and similar has shown that
good advertising images (usually ours) and words can increase turnout by more
than 300 per cent on the opening day of our week at a venue, based on
head-counts at “shows” (crowd counted at peak number).
If requested, we can even supply artwork for signage and adverts
for malls and major events and usually at NO CHARGE!
Also
if you see another mall, show, event or TV program advertising a “snakeman”,
“snakebuster”, "hands on reptile show", "best reptiles", "hold the animals" or anything deceptively similar to our registered trademarks that's not us, let us know and we’ll stop them doing so
immediately!
Phone (03) 9812 3322 or
0412 777 211 for any further information.
E-mail us via the address:
on our bookings page
Our bookings page
Bookings and urgent inquiries please phone:
(Melbourne, Victoria, Australia):
(03) 9812 3322 or 0412 777 211